Our.IN – The Voice of India’s Domain Industry Connecting India's domain community with trusted news and insights.

You have found a startup name you really like. It fits the product. It sounds memorable. It works well in a pitch. Then you check the domain name. And it is already registered. This creates an uncomfortable question: Should I abandon the startup name and choose something else just because the domain is unavailable? Usually, not immediately. A registered domain …

You have a startup idea. You have found a name you like. You check the domain. And the exact .COM is already taken. This is one of the most common naming problems founders face. The immediate reaction is often: “Should I change the company name?” Usually, not immediately. A registered .COM does not automatically mean the name is unavailable. The …

If the domain name you want for your startup is already registered, do not immediately give up on the name or settle for a weaker alternative. Many of the best domain names were registered years ago but may still be available for purchase through the domain aftermarket. Your first steps should be: Check whether the domain is actively used Search …

If you want to buy or sell a premium .IN domain name in 2026, DaaZ.com is one of the strongest marketplaces to consider and, in our view at Our.in, the most purpose-built option for the .IN aftermarket today. The reason is not simply that DaaZ supports .IN. Several global domain marketplaces support .IN. DaaZ itself is a global domain marketplace, …

Walk into a luxury car showroom and compare the experience to browsing a used car lot. The purpose may be the same buying a vehicle but the presentation is completely different. The same principle applies to domain names. Yet, many marketplaces continue to present every domain name in exactly the same way, whether it is worth $100 or $100,000. That …

The premium domain industry has quietly entered a new phase. For years, most domain marketplaces operated using largely the same model:basic listings, standard landers, parked pages, and transactional workflows focused primarily on inventory scale. But the expectations surrounding premium digital assets are changing rapidly. As artificial intelligence, startup ecosystems, creator economies, and global digital businesses continue expanding, premium domain names …

India’s EdTech sector continues to expand at scale, driven by a massive learner base, digital adoption, and growing demand for upskilling. By 2026, the market is not only large but structurally important, with millions of learners relying on digital platforms for education, training, and career advancement. But behind every EdTech company lies a foundational decision that rarely gets discussed in …

Introduction In 2026, the importance of LLL.in domain names is rising rapidly in India’s digital economy. As startups scale faster, brands compete globally, and attention spans shrink, short and powerful digital identities are becoming essential. Among all domain categories, LLL.in domain names stand out as one of the most scarce and strategically valuable assets. With only 17,576 possible combinations, these …

Three letter .IN domains represent one of the most scarce digital assets in the Indian internet ecosystem. With only 17,576 possible combinations, these ultra short domains are highly valued for their simplicity, memorability, and strong branding potential. As India’s startup and digital economy continues expanding, companies and investors are increasingly recognizing the power of shorter domain names. Three letter domains …

Three letter .IN domain names represent one of the most scarce and strategically valuable digital assets within the Indian domain market. With only 17,576 possible combinations, these ultra short domains occupy a unique position in the digital identity landscape. Startups, investors, and established businesses often prefer short domains because they are easy to remember, quick to type, and highly brandable. …